It is an ancient yet extremely modern concept. Thoughtless is the state of the person who is always focused and happy, whose creativity constantly flows with brilliance and purity, no space for misinterpretations, sadness, stupidity and other kinds of imbalances. This concept is related to a positive and healthy state of mind, very close to the ideal lifestyle which we want to create nowadays in our urban and no urban environments. Hence, it is a concept valid and fully adaptable to the toys manufacture.
Focus: to transmit feelings of joy, lightness, fun, simplicity.
Design: preference of rounded shapes, elements & inspirations from the nature, fresh character and great characters.
Toy materials: soft materials, attractive to the hands, really easy to handle and carry, not harsh, sometimes not hard at all, fabrics, an examplary line where the child can have complete control on it and does not have to ask the parents to do something (like changing batteries, push the button ecc).
Example of toy: From the idea of Sensitive Floor, developed by IO Agency last year: an interactive video projection designed specifically to be walked on. ~~~~> Brought to toy industry in form of a….
… scene – projector which creates, on the wall, a touch sensitive playing platform. Scenes can include:
a. interactive art scenes
b. learning games
c. story telling sequences
two examples of scenes:
1. A spiral is projected and a small elephant has to be accompanied by one finger along the spiral path from the outside to the inside extreme.
2. Moving sea Waves are projected with floating jellyfish. When a jelly is fully covered by the hand it will disappear but another jelly will appear in another corner of the sea scenario.
How to use it: the projector can be placed on a cabinet, and images will appear on the wall or furniture cabinet in front of it.